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基于Android平台的烟草移动营销系统设计与实现

Design and Implementation of Mobile Tobacco Marketing System Based on Android Platform

  • 摘要: 为解决传统烟草营销系统应用中存在的便捷性、广泛性、及时性和透明性不足等问题,基于Android平台设计了烟草移动营销系统。系统以Android系统为平台,利用平台提供的开发API(Application Programming Interface),设计实现了用户接入层、终端系统更新、移动GIS(Geographic Information System),并给出了提升系统安全性的方法。结果表明:系统能够满足驻外营销业务人员的应用需求,可以随时、随地访问营销信息系统平台,解决了传统营销系统存在的问题,并具有员工考勤、绩效考核、工作日志、客户拜访、市场数据采集等功能。系统测试结果显示,考勤定位和价格数据上报成功率均为100%,数据传输平均用时分别为1.2 s/月和2.1 s/月,能够满足业务运转需求。该系统运行稳定可靠,数据处理准确高效,有效促进了营销数据的共享利用,提高了营销工作的基础管理水平。

     

    Abstract: Not satisfied with traditional tobacco marketing system, a mobile tobacco marketing system, which was more convenient, versatile, timely and transparent, was designed based on Android platform. By the API(Application Programming Interface) functions of Android platform, the system incorporated a user access layer, implemented terminal system update and mobile GIS, and the methods for promoting system security were proposed. The results showed that this system satisfied the application needs of marketing staff, it allowed them to visit marketing information system platform anytime and anywhere, other functions included staff attendance record, performance appraisal, work log, customer visiting and market data collecting.The test results indicated that the success rates of attendance positioning and price data transmission reached 100%, average time for data transmission was 1.2 and 2.1 sec/month, respectively. The system ran smoothly, data processing was accurate and efficient, it promoted marketing data sharing and improved the basic management level of tobacco marketing.

     

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