Abstract: To understand the consumer experience related to label material and cigarette packet format, an experimental and simulation approach was developed to predict and investigate consumer's experience, the mechanical properties of label paper material and packet format were determined by experiments and Ansys LS-DYNA finite element analysis software was used for simulation. The results showed that the calibration error between experimental and simulated results was less than 15%. This method clearly demonstrated the impact of paper die-cutting design and packet format on the consumers' sensations while holding the packet or opening and closing the lid. The developed simulation models are helpful for the improvement of the quality of fold line scoring and the running ability of the packing machine. This technology contributes to raising the standard of packaging design for cigarette products.