Abstract: To study the difference of smokers' consuming mentality and their requirements in terms of sensory quality of cigarette and provide some reference for developing new products and renovating the established ones,the sensory quality of 10 famous brands of domestic cigarette were evaluated by 22 selected consumers,who conformed to the requirements of this investigation,and the examined evaluation results were factor analyzed.The results showed that:the 12 sensory quality attributes in cigarette evaluation could be expressed by 4 new properties with clear significance,namely,factor of mouth feeling and elegancy,factor of offensive odor and irritation,factor of aroma type and quantity and factor of aroma abundance.The score of each factor could reflect the characteristics of respective properties and total score could reflect the general sensory quality of a cigarette.