国际卷烟流行口味特点及其对我国消费者的影响

Taste Characteristics of World-famous Brands of Cigarettes and Their Influence on Domestic Consumers

摘要: 所谓国际卷烟流行口味是指以"万宝路"牌为代表的美式混合型卷烟系列产品的吸味风格,其共同特点是都具有丰富愉快的香气和舒适满足的口感,焦油量虽逐年降低,但仍能保持很好的香味。从产品输出到技术输出再到品牌输出,是国际知名烟草公司对我国卷烟市场进行渗透的总战略。面对我国加入WTO的新形势,应当研究与借鉴国际知名烟草公司在资金、技术、人才、机制、信息、品牌、营销等方面的优势,早做准备,及时应对,在烤烟型卷烟市场不失的前提下,研制出一批有一定知名度和市场竞争力的并具有国际流行口味的卷烟产品,尽快推向市场并占领市场。

Abstract: The taste characteristics of several world-famous brands of cigarettes such as Marlboro, State Express 555, Kent, Viceroy, Hilton, Winston, Salem, Camel, and Mild Seven and their impact on domestic cigarette market were analyzed. It was suggested that new brands of cigarettes with international taste style be rapidly developed and commercialized by the domestic cigarette factories under keeping our Virginia cigarette market.